Illustrations Communicate

Illustrations can be a great way to bring concepts to life and add distinctiveness and individuality to your message, encouraging a greater level of engagement with your audience.

We decided to use illustration for our client Park Assist to communicate concepts in a market where many similar products are available. Illustration is a great way to help stand out from the pack. There are only so many ways to photograph the same thing but illustrators can bring a whole new perspective and style to an image. We worked with London artist Jing Zhang to create a series illustrating the M4 functionality and software intelligence.